About Us

After graduating from college, Juan joined numerous startups in the Los Angeles area, specifically focusing on the early stages of what we now know as SEO. During that time, Juan established himself as a seasoned engineer and learned the ins-and-outs of running a company.

In 2011, a large eCommerce company approached Juan, and he and his family relocated to Salt Lake City. Juan quickly began managing multiple teams and spearheading important projects, such as the company’s first ever public API and their Bitcoin integration. Ultimately, Juan was promoted to Manager and Architect of Internal Infrastructure teams before his departure to begin his entrepreneurial journey.

Juan went on to co-found a peer-to-peer recreational vehicles rental platform. The venture proved to be exactly what Juan had been looking for; an opportunity to grow a business from the ground up. The experience permitted him to personally dive into sales, marketing, customer service and most importantly analyzing the technology he had developed. After having dedicated a year to this work, he felt that the enterprise space was a better fit for his talents, so he moved on to start Whistic.

Juan lives in Sandy, Utah with his wife and kids. He doesn't believe in "down time," so if he isn't coaching his son's robotics team or children's soccer teams, he is mastering the art of grilling.

VP, People & Culture

VP, Engineering