Accelerate deal cycles by 30% with transparent security info
Do you think you’re giving your target buyer enough information to ensure a purchase?
B2B technology buyers are tired of marketing claims, gated materials, and digging for critical information they need to make an educated decision. So, what can you do?
Hear from Jake Bernardes, Vice President of Security and IT at Whistic, and Megan Headley, Vice President of Research at TrustRadius, as they discuss simple ways you can accelerate deals with transparent security posture, social proof, and more.
In this on-demand webinar, we’ll cover:
- Today’s B2B technology buyer–what makes them tick and their top influencers along the buying journey
- Real insights backed by data from our 2023 B2B Buying Disconnect report
- How transparent security information can accelerate deal cycles by up to 30% and how to provide this info up front!
- How TrustRadius is helping buyers self-serve