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Top Tech Firms Launch Security First Initiative

Okta, Airbnb, Zendesk, Asana, Atlassian, Snap, Notion, TripActions, G2, Whistic and others demonstrate their commitment to trust and transparency and set new vendor security expectation.

SALT LAKE CITY—(BUSINESS WIRE)—On the heels of one of the worst years for third-party security incidents in history, top technology firms are joining together to address the increased importance of transparency between vendors and their customers by forming the Security First Initiative. The group pledges to put security first by sharing their security information proactively with their customers using a Whistic Profile and invites all companies to do the same.

To help companies meet this new Security First expectation Whistic is offering vendors access to a free version of Whistic Profile, which includes the ability for vendors to proactively share their security information with their customers, eliminating the need to repeatedly fill out questionnaires.

Visit to join the Security First Initiative and join the waitlist to be one of the first companies with access to Basic Profile.


Comments from Security First founding members


“Okta supports the Security First Initiative and the recently released MVSP security baseline, both of which demonstrate the importance of working together to improve security for all our mutual customers. Okta has added MVSP to our Whistic Profile and we look forward to seeing more service providers adopt this baseline in their profiles,” said Gen Buckley, Senior Manager, Customer Assurance at Okta.


“Just like Asana believes collaboration and transparency between internal teams is mission critical, we also believe it's mission critical to establish transparent and trusted relationships with our customers and third-party vendors. That’s why we’re excited to join with so many leading companies and see the industry collectively embrace the Security First Initiative,” said Sean Cassidy, Head of Security at Asana.


“Trust and transparency are key to doing business and we take customer trust very seriously. We proactively share our security documentation through our Whistic Profile in a secure manner, and we’re excited to start seeing more and more of our vendors with Whistic Profiles ready to share with us before we ask,” said Prabhath Karanth, Head of Security Assurance and Compliance at TripActions.


“In our 2021 Buyer Behavior Report, G2 found that security is now the #1 consideration for buyers in the purchasing process. G2 is not only committed to trust and transparency as a company, but we see it as core to every business relationship in the future,” said Godard Abel, CEO of G2, the leading reviews marketplace.

About Whistic

Located in the heart of the Silicon Slopes in Utah, Whistic is the network for assessing, publishing, and sharing vendor security information. The Whistic Vendor Security Network accelerates the vendor assessment process by enabling businesses to access and evaluate a vendor’s Whistic Profile and create trusted connections that last well beyond the initial assessment. Make security your competitive advantage and join businesses like Airbnb, Okta, Betterment, and Qualtrics who are leveraging Whistic to modernize their vendor security programs.